Blue Peter's Big Olympic Tour

Origin Creative were tasked with designing the identity and collateral for the BBC's world famous children's programme Blue Peter when it was to venture out on the road to promote the upcoming Olympics in London. My logo design was chosen and it went on to be seen by thousands of kids as it toured round the country as the Olympic anticipation heightened. You can see the logo in action in the video below, made by Sledge - the events company.